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Dispatch New Mexico - Trump is TV’s money-maker

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By Tom McDonald

Trump is television’s money maker. Television created him. Now it’s being left to newspapers to rein him in.

I’m talking about Donald Trump and the role the media have played in his ascension. Here’s a man who became a superstar TV celebrity in collusion with NBC, which began airing the reality show The Apprentice a dozen years ago. The show took the Trump brand beyond its New York City roots and into the homes of everyday Americans, making him a household name just as people were looking desperately for a change in national leadership.


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