I don’t watch much television but the other day I was literally waiting for paint to dry so I decided to check out the offerings on the Saturday afternoon tube. Now the programming hasn’t changed in over 30 years, so there were no surprises there, but I noticed something interesting in the ads. Many of these were portraying an America still engrossed in social oneupsmanship — get a bigger lawn tractor than your neighbors’, buy seven golf shirts so you have a different one for each day of the week, and so on.
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