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LETTER: Smart consumers back in style

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By Milton Deemer

I don’t watch much television but the other day I was literally waiting for paint to dry so I decided to check out the offerings on the Saturday afternoon tube. Now the programming hasn’t changed in over 30 years, so there were no surprises there, but I noticed something interesting in the ads. Many of these were portraying an America still engrossed in social oneupsmanship — get a bigger lawn tractor than your neighbors’, buy seven golf shirts so you have a different one for each day of the week, and so on.


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Las Vegas Optic | circulation@lasvegasoptic.com | 505-425-6796
P.O. Box 2670, 614 Lincoln Street, Las Vegas, NM 87701
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