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Letter: Massive publicity is noteworthy

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By The Staff

The Heritage Week Committee — consisting of the Las Vegas Arts Council, El Zocalo Gallery, Meadow City Camera Club, Las Vegas First Independent Business Alliance, Immaculate Conception School, Hispanic Folk Art  Show,  Citizens’ Committee for Historic Preservation, and Blessing of the Waters (a collaboration between Our Lady of Sorrows Church and Immaculate Conception Church),  MainStreet Las Vegas, Fort Union National Monument, Tome on the Range, Ilfeld Auditorium, Ray Drew Gallery, Plaza Hotel,  Fort Union Drive-In Theater, Arts & Cultural District of Las Vegas, ThreadBear  Fabrics,  Blackbird Gallery, Nat Gold Players, City of Las Vegas Rough Rider Museum, Friends of the City of Las Vegas Rough Rider Museum and Plaza Antiques —  says gracias to Doyle Daves for coming up with an idea five years ago of different organizations collaborating on a weeklong event celebrating our heritage. Doyle struggled to convince us it would work, and he sure was right; Magee Poler for coordinating weekly meetings and the schedule for over 30 events during Heritage Week (this was done in her spare time as she coordinated Places With A Past Historic Home Tour); Birdie Jaworski for a superb job in marketing this event with the following  results, proving that heritage tourism works in Las Vegas (over 649,000 www.lasvegasheritageweek.com unique hits in four weeks).

There were 100 more cars than usual at the Fort Union Drive-in showing of “Red Dawn” and “Convoy”; over 500 people on the historic house tour; 4,000 attending the People’s Faire, up from 2,500 last year; motels 88 percent full the first weekend and 79 percent full the second weekend.

The attendance was higher than in previous years for nearly all the other 30 activities of Heritage Week

Publicity highlights for Heritage Week included NPR (National Public Radio) with 10 minutes on Las Vegas history and Heritage Week, played on 19 Southwestern Regional stations; a seven-minute NPR story on one woman’s experience touring historic homes in Las Vegas, played on 186 stations across the country (with a blurb about PWAP at the end); a full-page article in the Albuquerque Journal’s Summer Guide on Places with a Past; a two-page article on Places with a Past and Heritage Week, two pages of photographs of Las Vegas, “then and now.”: a two-page feature story in the Albuquerque Journal on the Rolling Road Show at Fort Union Drive-In; a full color Heritage Week insert in the Las Vegas Optic, with stories and photographs for every major event during the week and a full calendar of events; stories in the Raton Range on the People’s Faire, Heritage Week (including all of the events, focusing on the PWAP tour); enhanced short articles on Heritage Week on two occasions in the Santa Fe New Mexican; an American Profile calendar listing (national publication; Magee Poler did this); a short article and photo of Montezuma in AAA magazine; a short article about PWAP and Heritage Week in New Mexico magazine; and calendar listings in over 200 print and online publications.

Cindy Collins

Executive Director

MainStreet de Las Vegas