Las Vegas country music lovers have another option.
The operators of KNMX have launched a new radio station, Real Country 92.7 KQBL-FM “The Bull.”
Listeners can enjoy musicians such as George Strait, Alan Jackson, Toby Keith and Kenny Chesney, along with the legends of country such as Merle Haggard, George Jones, Reba, Dolly, Willie Nelson, Hank Williams Jr., according to a press release. The station will run 24 hours a day, seven days a week.
The operators of the station, Matt and Martha Martinez, also run KNMX (540 AM) and KMDZ (96.7 SAM FM).
The station will broadcast to Las Vegas and across northeastern New Mexico, playing music and providing local and state news, according to the release.
The 25,000 watt FM radio station reaches a wide region of listeners who live in northeastern New Mexico, southeastern Colorado, western Kansas and the Panhandle of Texas and Oklahoma, the release states.
“No one can cover the area like our stations can,” Martinez said. “This provides so much more for our clients and really stretches their advertising investment.”
“T-Bone” Taylor Read hosts the Morning Bull 7-10 AM weekdays. Read is a Las Vegas native with a broadcasting degree, but he’s also a local rancher.
“He’s a real cowboy,” Matt Martinez said.
The Bull will also be the permanent home for the University of New Mexico Lobos football along with men and women’s basketball. This gives the operators coverage of all local teams on its family of stations.
KNMX is the home of the West Las Vegas Dons, and KDMZ is currently the home of Robertson Cardinals and New Mexico Highlands sports, as well as the annual North-South basketball and football games.
“This makes us a true Sports Authority,” Matt Martinez said.
“The Bull” will focus on the community with news, weather and local issues, the release states, but the mornings will concentrate on giving the listeners lots of great country music without a lot of talk.
The station will also feature great contesting and special features, including “CT 40” with Bob Kingsley, a national weekly countdown show of country music’s Top 40 hits.
The Martinez family has been in the radio business since 1996 when it purchased KNMX. In 2002, they added KMDZ.
Joseph and Loretta Baca own the other two major stations in town, KFUN-AM and KLVF-FM.