King airs hard-hitting ad

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By Barry Massey
The Associated Press

SANTA FE — Democrat Gary King is punching back in New Mexico’s race for governor with a television ad criticizing Republican Gov. Susana Martinez’s record in running state government.

The ad began airing Tuesday and came in response to hard-hitting advertising by the Republican Governors Association against the Democratic nominee.

King’s ad points out that New Mexico has been losing jobs during Martinez’s tenure. It also refers to allegations of contracting violations and other wrongdoing in the Martinez administration made in a whistleblower lawsuit by two former Economic Development Department workers.

King “will clean up her mess,” the ad said. King will push to increase the state’s minimum wage and demand gender pay equity for women doing the same work as men, according to the ad.

The King campaign is spending about $82,000 to air the ad across the state about 160 times through next week, according to advertising contract records filed with the three major TV stations in Albuquerque.

King launched the ad as he’s looking for a new manager for day-to-day operations of his campaign for the general election.

Jim Farrell, King’s campaign manager for the primary election, stepped down last week after King won the Democratic gubernatorial nomination by defeating four other candidates. King won with 35 percent of the vote, according to unofficial returns.

Farrell told The Associated Press he wanted to be near his wife and two children in Las Cruces after spending nine months running the campaign out of Albuquerque. He said he wasn’t able to shift the campaign operations to Las Cruces.

“I left on good terms with Gary. I said, ‘If I can be of help, let me know,’” Farrell said.

King praised Farrell, saying he did an excellent job.

“There is no animosity between us,” he said.

King said he’s interviewing candidates to become campaign manager and may select one by the end of the week.

The ad war in the governor’s race has heated up quickly.

The Republican Governors Association launched an ad three days after the primary that said King “was a terrible attorney general. He’d be a worse governor.”

The Martinez campaign is broadcasting an ad recounting how the governor’s family started a security business. The ad includes a family snapshot of Martinez in high school when she worked as a security guard.

During the primary campaign, King and other Democratic candidates expressed support for raising the minimum wage to at least $10.10 an hour. The wage rate has been $7.50 an hour since 2009.

Martinez vetoed a measure last year that would have raised the minimum wage to $8.50 an hour. But Martinez has expressed support for an increase to at least $7.80 and potentially $8 an hour.