KLVF-FM could have gone to Santa Fe, but Joseph and Loretta Baca made sure it didn’t.
The local couple was able to keep radio station KLVF local. It has been more a journey than a business transaction for the Bacas.
Even after a windfall lottery payday, the couple stays focused on a dream they say is even bigger than themselves. Last year, Joseph won $1 million, but the couple didn’t spend it on fancy cars and houses; they decided to invest it into their business.
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