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Dealership says it has doubled sales since April

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By David Giuliani

The Enchantment car dealership is under new management and is reportedly seeing an increase in sales.

Bill Scheid, the general manager and owner, took over the Ford and Chrysler dealership at the beginning of April. He hopes to close on deals with both auto companies to take official ownership.

Enchantment’s products include Ford, Lincoln, Mercury, Chrysler, Dodge and Jeep. It had been around for about three decades.

Scheid said the local dealership has traditionally focused on the Ford line, but he said he hoped to increase the emphasis on Chrysler products.

He said that since April, the Seventh Street dealership has doubled its sales and increased its volume of vehicles by 40 percent. He said the dealership has revamped its personnel, and “we’re moving forward.”

“The sales and service departments are professional. People are getting fair deals,” he said.

Scheid, who is in the process of selling his dealership in Taos, said he is looking to move to Las Vegas. He said he has found that the economy is stable in the Meadow City, noting that Las Vegas’ large number of government jobs are relatively secure.

He said he knows the economy is stable here because local customers’ credit scores are better than they are in Taos.

Scheid said he’s not the type of general manager who stays locked in his office, saying he likes to get out and meet customers.

Chrysler has been closing dealerships around the county because of its financial troubles, but Enchantment survived the cuts, which affected five other dealerships in New Mexico.

Quality Motor Co., the other new car dealership in town, was recently informed that GM was ending its franchise agreement next year.

“I haven’t met the Romeros (Quality owners). I understand they are very good people. It’s a shame GM is closing there,” Scheid said. “I don’t understand why GM would do that to them.”