Consumers urged to ‘shift’ shopping habits

Submitted to the Optic

Las Vegas First Independent Business Alliance’s Cross the Bridge holiday shop-local promotion isn’t new.

Beginning Nov. 1, through Dec. 24, shoppers who accumulate $50 in purchases across participating LVFIBA merchants are eligible to be entered into a random drawing for cash prizes. (See page C6 for details).

What’s new this year is a simultaneous campaign to challenge shoppers to “Shift Your Shopping.”

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