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COLUMN: Here's a capital idea

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By Art Trujillo

For experimental purposes only, I wanted to test the frequency of capital letters adorning products. Accordingly, I’ve arrayed a dozen items in front of me to test the theory.

My belief is that most people overuse capital letters, LIKE THIS. And they like to play with exclamations marks as well!!!!!

But it’s hard to hear anything or anybody when everyone’s shouting.

Let me explain:


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