A prominent local businessman is criticizing the Las Vegas-San Miguel Chamber of Commerce, saying its advertising strategy isn’t effective.
In a letter to chamber President Matt Martinez, Wid Slick of the Plaza Hotel urged the chamber last month to buy a full-page advertisement in the New Mexico Magazine Vacation Guide. The publication would give the city visibility with 650,000 print copies and 2.5 million Internet hits, he said.
Once the chamber puts tracking mechanisms on its web site, the guide will be the biggest source of leads, Slick said.
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